Sales Assistant CV — Highlight Your Customer Service Skills
Sales Assistants are the face of UK retail in 2026, from high street stores to luxury brands. With retailers using ATS to screen applications, your CV needs to showcase customer service excellence, sales targets achieved, and product knowledge. Whether you are applying to Primark, John Lewis, or a boutique shop, our builder helps you create a CV that gets past automated filters.
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Before & After
Work Experience
“Worked on the shop floor selling clothes to customers for 1 year”
Sales Assistant at Zara, Oxford Street — Exceeded monthly sales targets by 20%, served 80+ customers daily, maintained visual merchandising standards, and processed transactions on EPOS system. Named Employee of the Month twice for upselling performance.
Key Skills
“Good with people, friendly and helpful”
Customer engagement, EPOS/till operation, visual merchandising, upselling and cross-selling, stock replenishment, loss prevention awareness, product knowledge, complaint resolution
ATS Keywords for Sales Assistant
- customer service
- sales targets
- EPOS
- till operation
- visual merchandising
- upselling
- stock replenishment
- loss prevention
- product knowledge
- cash handling
- KPI
- complaint handling
FAQ — Sales Assistant
Include customer service, sales target achievement, EPOS/till operation, visual merchandising, upselling techniques, stock management, loss prevention awareness, and communication skills. Quantify your sales performance with percentages where possible.